Wednesday 13 April 2011

eng301 solved assignment

1. “External communication is marketing of a business organization.”
Comment. (10)


Things like establishing a brand, marketing your products and services, advertising, working on things like public relations, media management and even business dealings with customers or other business firms fall in the category of external business communication.
Letters, pamphlets, annual reports, interviews with the news media etc. Any of these forms is used to communicate externally. It depends on the needs of the communication.
Effective communication internally and externally can help create a good reputation and have a positive impact on the ultimate success of the individual as well as organization. 


Dont rely on it completely C the Page 7-8 of handouts 



Q2. Select the appropriate answer from the given options. (5)



1. The word ___________means the act or process of giving or exchanging of information, signals, or messages as by talk, gestures, or writing.

a. Talking
b. Speech

c. Communication
d. Writing




2. An exchange of information within an organization is called ___________. It takes place at different levels

a. External Communication

b. Internal Communication
c. General Communication
d. Informal Communication


3. Another name for electronic theory of communication is _____________.

a. Scientific Theory
b. Arithmetic Theory

c. Mathematical Theory
d. Hypothetical Theory


4. _________________ is of the social and behavioral scientists. It says that we must consider the situation, the social context in which we will work.

a. Sociolinguistic Theory
b. Psycholinguistic Theory

c. Social Environment Theory
d. Situational Theory


5. _________________ states that Communication is not linear, but circular; not just sending a message to be received, but producing a response; not static, but dynamic.


a. Rhetorical Theory
b. Social Environment Theory
c. Electronic Theory
d. Behavioral Theory


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