Friday 22 April 2011

english 301 mid term papers

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 2)
Question No: 1 ( Marks: 1 ) - Please choose one
When the company thinks your audience will be interested in what you have to say or
willing to cooperate, it usually opts for:
► Indirect approach
► Direct approach
► Neutral approach
► Modern approach
Question No: 2 ( Marks: 1 ) - Please choose one
A contract of selling and purchasing services is called:
► A credit letter
► A collection letter
► An order letter
► A sales letter
Question No: 3 ( Marks: 1 ) - Please choose one
While sending the message, you are__________
► decoder
► encoder
► decoder and encoder
► initiater
Question No: 4 ( Marks: 1 ) - Please choose one
The important and highly visible parts of nonverbal communication are:
► Pamphlet, leaflets
► Appearance, clothes
► Letters and memos
► Document, registry
Question No: 5 ( Marks: 1 ) - Please choose one
For a good communicator, it is important to predict how the customer will respond and
this aspect is called:
► Perception
► Perfection
► Personality
► Practice
Question No: 6 ( Marks: 1 ) - Please choose one
Which one is individual cultural variable from the followings?
► Politics
► Decision Making
► Social Norms
► Language
Question No: 7 ( Marks: 1 ) - Please choose one
Which one is not the component of communication process from the
followings?
► Sender/encoder,
► Message, medium,
► Receiver/decoder, feedbacks.
► Audio-visual and technological
Question No: 8 ( Marks: 1 ) - Please choose one
It contains all facts that the reader or listener needs for the reaction you desire.
Senders and receivers are influenced by their background, viewpoint, needs,
experience, attitude, status and emotions. A message brings desired result. It
does a better job of building goodwill.
Match this statement with one of the following principles of communication:
► Conciseness
► Courtesy
► Consideration
► Completeness
Question No: 9 ( Marks: 1 ) - Please choose one
Which one of the suggestions is not the part of replies to inquiries?
► Give the Exact Information Requested
► Express Appreciation for the Inquiry
► Sell Your Organization or Product
► End with a Negative Closing
Question No: 10 ( Marks: 1 ) - Please choose one
- --------------- is a printed paper with the name and address of a person or an
organization.
► Letterhead
► Letter pad
► Leaflet
► Document
Question No: 11 ( Marks: 2 )
Write a note on beginnings & endings in a letter.
Beginning: If it is good news then the beginning should start with the main idea and take
some buffer in case of bad news. There should be appropriate beginning so that the reader
must continue to read the whole letter.
Ending : It should be polite, strong and make clear the reader about message. Ending
should so effective that the reader acts as requested. Some polite words should add at the
ending like regards thanking in anticipation etc.
Question No: 12 ( Marks: 2 )
What is the difference between inquiry and general request letter and which
approach is used in both the letters?
An inquiry letter is a request for the information about products or services for which we
are interested to purchase or acquire.
A general letter asks the information without intention to buy or sell. A direct plan should
used in both letters.
Question No: 13 ( Marks: 3 )
Write only the body of an order letter to ABC Company for the purchase of
weather vanes?
Dear Sir,
You are requested that please send us the advertised weather vanes. We need 100 weather
vanes for our shop. We hope we will continue our business in future.
A cheque is enclosed.
Sincerely yours
Question No: 14 ( Marks: 3 )
What points should we consider while discussing the Space (proxemics) as an
individual cultural variable?
Space means nearness in physical space. Personal space varies according to culture,
status, role and gender.
Question No: 15 ( Marks: 5 )
Do you think composing and editing is very important for an effective business
message?
Yes off course it is very important part of the letter. It is the process of drafting the
message. First we writ some ideas on the paper and then recheck it for errors and add or
subtract ideas for clarity and completeness. Different people compose letter with different
styles. Computer is the best way for composing now a days. In computer it is very easy to
change. Different styles are depend on the nature of the letter.
Question No: 16 ( Marks: 5 )
What are different parts of interoffice memorandum? Describe briefly.
MEMO TO:
FROM:
DATE:
SUBJECT
Signatory
At the top area we mention to whom we are addressing, who is writing this message, date
and subject of the letter. Then the body part where we write the message. And at last we
mention the signatory.
Question No: 17 ( Marks: 5 )
Which aspects should be kept in mind while drafting a message?
A message is the main idea that a writer want to communicate. A message should be
cleare, complete, concise, and correct. While drafting a message you should keep in mind
the reader. If it is a good news then message should start with the main idea. In case of
bad news are refusal there should be a buffer. Closing of the message should be effective
and attractive. It should be polite and clear.


MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 6)

Question No: 1 ( Marks: 1 ) - Please choose one
- ---------------- is standard part of a letter.
► Copy notation
► Attention line
► Salutation
► Postscript
Question No: 2 ( Marks: 1 ) - Please choose one
In business communication, whenever someone gives you a favour or when an action
deserves praise, which letter is written?
► Letter of congratulation
► Letter of condolence
► Letter of Invitation
► Letter of appreciation
Question No: 3 ( Marks: 1 ) - Please choose one
Personal Nonverbal communication involves kind of nonverbal behavior that is unique
to:
► Four persons
► One person
► Six persons
► Three person
Question No: 4 ( Marks: 1 ) - Please choose one
Stroking, hitting, holding or guiding the movement of another person are examples of:
► Touching behavior
► Body movement
► Physical characteristics
► Duplicators
Question No: 5 ( Marks: 1 ) - Please choose one
Which one is not the component of communication process from the followings?
► Sender/encoder,
► Message, medium,
► Receiver/decoder, feedbacks.
► Audio-visual and technological
Question No: 6 ( Marks: 1 ) - Please choose one
Before writing a message, which of the following steps are necessary for effective
communication?
► Define the purpose of the message.
► Analyze your audience – readers or listeners, outline – organize – your message.
► Choose the ideas to include, collect all the facts to back up these ideas.
► All of the above
Question No: 7 ( Marks: 1 ) - Please choose one
How many punctuation styles are usually used in business communication?
► One
► Two
► Three
► Four
Question No: 8 ( Marks: 1 ) - Please choose one
In which situation do we write acknowledging an order letter?
► Welcome the customer
► Discourage the customer
► Apologize
► Sympathies
Question No: 9 ( Marks: 1 ) - Please choose one
When your message contains all the facts, the reader or the listener need s , it is called:
► Complete
► Considerate
► Courteous
► Clear
Question No: 10 ( Marks: 1 ) - Please choose one
What is business communication?
► To send your message in the business world.
► To achieve good will among the customers.
► To win angry customers.
► All of the above .
Question No: 11 ( Marks: 2 )
What details are included in request for reservations?
Question No: 12 ( Marks: 2 )
Name some individual cultural variables mentioned in intercultural communication
model.
Question No: 13 ( Marks: 3 )
Write a note on working of an e-mail.
Question No: 14 ( Marks: 3 )
Describe miscellaneous formal and informal salutations used in a letter.
Question No: 15 ( Marks: 5 )
What are different Punctuation styles, write each briefly?
Question No: 16 ( Marks: 5 )
Write notes on the following and explain it with examples.
1-Personal non-verbal communication 2- Universal non-verbal communication
Question No: 17 ( Marks: 5 )
Explain three National Variables present in intercultural communication model.

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 3)
Question No: 1 ( Marks: 1 ) - Please choose one
-------------- is the process of drafting your message.
► Composing
► Editing
► Revising
► Reviewing
Question No: 2 ( Marks: 1 ) - Please choose one
The direct organizational plan is appropriate when the writer anticipates the
reader's----------.
► acceptance
► resistance
► hesitation
► rejection
Question No: 3 ( Marks: 1 ) - Please choose one
Selecting some details and omitting others is a process called:
►Abstracting
► Extracting
► Attracting
► Fascinating
Question No: 4 ( Marks: 1 ) - Please choose one
A formal style is characterized by more------------ sentences.
► simple
► complex
► easy
► short
Question No: 5 ( Marks: 1 ) - Please choose one
The way you -------------- your message makes it clear whether your reader will respond
favorably or unfavorably to the message.
► begin
► end
► write
► conclude
Question No: 6 ( Marks: 1 ) - Please choose one
An effective ending will ----------- the reader to act as requested.
► motivate
► consolidate
► disappoint
► depress
Question No: 7 ( Marks: 1 ) - Please choose one
Pitch range, rhythm control, tempo and articulation control are aspects of which one of
the followings:
► Touching behaviour
► Paralanguage
► Proximity
► Artifacts
Question No: 8 ( Marks: 1 ) - Please choose one
A machine scans a printed page, converts it to a signal, and transmits the signal over a
telephone line to a receiving machine. Although they have been available for many years,
until recently they were slow and expensive.
These are called:
► Groupware
► Teleconferencing
► Faxes
► Voice Mail
Question No: 9 ( Marks: 1 ) - Please choose one
Which one of the followings is not aspect of the AIDA plan?
► Attention
► Interest
► Desire and action
► Skill
Question No: 10 ( Marks: 1 ) - Please choose one
Inside the organization, how many flows are working?
► One
► Two
► Three
► Four
Question No: 11 ( Marks: 2 )
Write down names of standard parts of a business letter.
Question No: 12 ( Marks: 2 )
What is direct (deductive) approach?
Question No: 13 ( Marks: 3 )
What is direct approach?
Question No: 14 ( Marks: 3 )
Name standard parts of a business message.
Question No: 15 ( Marks: 5 )
What are different error categories in the correctness principle? Discuss.
Question No: 16 ( Marks: 5 )
Elaborate the concept of intercultural communication.
Question No: 17 ( Marks: 5 )
Write body of a refusal letter to the company which has offered you a project manager’s
job and also explain the reason/s behind it.

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 3)
Question No: 1 ( Marks: 1 ) - Please choose one
A letter that completes a valid contract between a buyer and a seller is called:
► An order letter
► An acknowledgement letter
► An inquiry letter
► A sales letter
Question No: 2 ( Marks: 1 ) - Please choose one
Letters refusing orders call for the indirect plan or the---------------- approach.
► Sandwich
► Burger
► Neutral
► Negative
Negative
Question No: 3 ( Marks: 1 ) - Please choose one
While sending the message, you are__________
► decoder
► encoder
► decoder and encoder
► initiater
Question No: 4 ( Marks: 1 ) - Please choose one
In----------- characteristics such as body shape, body odors and skin color are included.
► Mental
► Physical
► Spiritual
► verbal
Question No: 5 ( Marks: 1 ) - Please choose one
If your message is specific, definite and vivid; you are applying which one of the
following principles:
► Conciseness
► Concreteness
► Completeness
► Consideration
Question No: 6 ( Marks: 1 ) - Please choose one
- ----------------means judging other people or countries by the cultural standards
of your group.
► Ethnography
► Anthology
► Anthropology
► Ethnocentrism
Question No: 7 ( Marks: 1 ) - Please choose one
Barriers caused by your own physical appearance, your audience, or the context of the
document or the presentation are called:
► Semantic barriers (Convention of meaning)
► Physical Barrier
► Psychological barriers
► Barriers involving values attitudes etc
Question No: 8 ( Marks: 1 ) - Please choose one
It means that for a Company to survive, it must establish markets not only in its own
country but also in many foreign countries. Thus employees must understand other
cultures as well as their own country’s ethnic diversity.
Match this statement with one of the following concepts:
► Globalization
► Marketing
► Communication
► Americanism
Question No: 9 ( Marks: 1 ) - Please choose one
Sometimes an extra message is added at the end of a letter. It may be something
important or some personal comment. This is called----------------------------------.
► enclosure(s)
► copy notation
► postscript
► attention line
Question No: 10 ( Marks: 1 ) - Please choose one
This form is named so because inside address, salutation and paragraphs are blocked not
indented in this form. If plain paper is being used, heading, date, complimentary close
and signature are typewritten at the horizontal centre of the page. They are placed so that
they end near the right hand margin.
Match the above with one of the followings:
► The Block-form / Modified – Block
► Full-Block
► The Semi-Block
► AMS (Administrative Management Society)
Question No: 11 ( Marks: 2 )
What is the difference between inquiries and general requests.
An inquiry asks for information about products or services the writer is interested in purchasing.
Where as a general request the writer seeks information without intention to buy or sell. When you
write
either of these letters use the direct plan and follow these suggestions.
Question No: 12 ( Marks: 2 )
What is culture?
Question No: 13 ( Marks: 3 )
Write only the body of an order letter to ABC Company for the purchase of weather
vanes?
Question No: 14 ( Marks: 3 )
What do we mean by close paragraph in the process of effective business messages?
Question No: 15 ( Marks: 5 )
Write a short note on groupware.
Question No: 16 ( Marks: 5 )
Environmental factors can greatly affect the process of communication’. Discuss.
Question No: 17 ( Marks: 5 )
How far do you agree that cultural differences provide hinderance to a company in this
atmoshphere of globalization?

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 4)
Question No: 1 ( Marks: 1 ) - Please choose one
Memo is the short form of:
► Mamorandum
► Memory
► Memoria l
► Momentom
Question No: 2 ( Marks: 1 ) - Please choose one
If a customer omits necessary information on an order, the company cannot
process, this is called:
► Incomplete or vague order
► Complete and clear order
► Order for out-of-stock items
► Clear orders
Question No: 3 ( Marks: 1 ) - Please choose one
A contract of selling and purchasing services is called:
► A credit letter
► A collection letter
► An order letter ► A sales letter
Question No: 4 ( Marks: 1 ) - Please choose one
Communication is ------------------ way process.
► Two
► Four
► Three
► Five
Question No: 5 ( Marks: 1 ) - Please choose one
Personal space varies according to:
► Situation
► Culture, status
► Medium
► Channe l
Question No: 6 ( Marks: 1 ) - Please choose one
Using ‘stoled’, instead of stolen is which type of expression?
► Substandard
► standard
► appropriate
► good
Question No: 7 ( Marks: 1 ) - Please choose one
The way you -------------- your message makes it clear whether your reader will
respond favorably or unfavorably to the message.
► begin
► end
► write
► conclude
Question No: 8 ( Marks: 1 ) - Please choose one
- ----------------means judging other people or countries by the cultural standards
of your group.
► Ethnography
► Anthology
► Anthropology
► Ethnocentrism
Question No: 9 ( Marks: 1 ) - Please choose one
A basic principle of communication is that the symbols the sender uses to
communicate messages must have the same meaning in both the sender’s and
receiver’s minds. You can never be sure that the message in your mind will be
clearly sent to your receiver.
The following statement shows which one of the barriers:
► Semantic barriers
► Physical Barrier
► Psychological barriers
► Barriers involving values attitudes etc
Question No: 10 ( Marks: 1 ) - Please choose one
It contains all facts that the reader or listener needs for the reaction you desire.
Senders and receivers are influenced by their background, viewpoint, needs,
experience, attitude, status and emotions. A message brings desired result. It
does a better job of building goodwill.
Match this statement with one of the following principles of communication:
► Conciseness
► Courtesy
► Consideration
► Completeness
Question No: 11 ( Marks: 2 )
Mention three specific ways to indicate consideration.
Question No: 12 ( Marks: 2 )
What is persuasive request?
Question No: 13 ( Marks: 3 )
Explain the following points in replies to persuasive requests.
1. Start with a Cheerful “Yes”
2. Confirm Details of the Request and Acceptance
Question No: 14 ( Marks: 3 )
Name standard parts of a business message.
Question No: 15 ( Marks: 5 )
Write a short note on clarity.
Question No: 16 ( Marks: 5 )
Your company has received an order for three dozen spark plugs. You need to
write an acknowledgement letter. Write only the body of this letter.
Question No: 17 ( Marks: 5 )
Elucidate the five planning steps involved in the process of preparing effective
business messages.

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 3)
Question No: 1 ( Marks: 1 ) - Please choose one
A letter that completes a valid contract between a buyer and a seller is called:
► An order letter
► An acknowledgement letter
► An inquiry letter
► A sales letter
Question No: 2 ( Marks: 1 ) - Please choose one
Letters refusing orders call for the indirect plan or the---------------- approach.
► Sandwich
► Burger
► Neutral
► Negative
Negative
Question No: 3 ( Marks: 1 ) - Please choose one
While sending the message, you are__________
► decoder
► encoder
► decoder and encoder
► initiater
Question No: 4 ( Marks: 1 ) - Please choose one
In----------- characteristics such as body shape, body odors and skin color are included.
► Mental
► Physical
► Spiritual
► verbal
Question No: 5 ( Marks: 1 ) - Please choose one
If your message is specific, definite and vivid; you are applying which one of the
following principles:
► Conciseness
► Concreteness
► Completeness
► Consideration
Question No: 6 ( Marks: 1 ) - Please choose one
- ----------------means judging other people or countries by the cultural standards
of your group.
► Ethnography
► Anthology
► Anthropology
► Ethnocentrism
Question No: 7 ( Marks: 1 ) - Please choose one
Barriers caused by your own physical appearance, your audience, or the context of the
document or the presentation are called:
► Semantic barriers (Convention of meaning)
► Physical Barrier
► Psychological barriers
► Barriers involving values attitudes etc
Question No: 8 ( Marks: 1 ) - Please choose one
It means that for a Company to survive, it must establish markets not only in its own
country but also in many foreign countries. Thus employees must understand other
cultures as well as their own country’s ethnic diversity.
Match this statement with one of the following concepts:
► Globalization
► Marketing
► Communication
► Americanism
Question No: 9 ( Marks: 1 ) - Please choose one
Sometimes an extra message is added at the end of a letter. It may be something
important or some personal comment. This is called----------------------------------.
► enclosure(s)
► copy notation
► postscript
► attention line
Question No: 10 ( Marks: 1 ) - Please choose one
This form is named so because inside address, salutation and paragraphs are blocked not
indented in this form. If plain paper is being used, heading, date, complimentary close
and signature are typewritten at the horizontal centre of the page. They are placed so that
they end near the right hand margin.
Match the above with one of the followings:
► The Block-form / Modified – Block
► Full-Block
► The Semi-Block
► AMS (Administrative Management Society)
Question No: 11 ( Marks: 2 )
What is the difference between inquiries and general requests.
An inquiry asks for information about products or services the writer is interested in purchasing.
Where as a general request the writer seeks information without intention to buy or sell. When you
write
either of these letters use the direct plan and follow these suggestions.
Question No: 12 ( Marks: 2 )
What is culture?
Question No: 13 ( Marks: 3 )
Write only the body of an order letter to ABC Company for the purchase of weather
vanes?
Question No: 14 ( Marks: 3 )
What do we mean by close paragraph in the process of effective business messages?
Question No: 15 ( Marks: 5 )
Write a short note on groupware.
Question No: 16 ( Marks: 5 )
Environmental factors can greatly affect the process of communication’. Discuss.
Question No: 17 ( Marks: 5 )
How far do you agree that cultural differences provide hinderance to a company in this
atmoshphere of globalization?

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 2)
Question No: 1 ( Marks: 1 ) - Please choose one
Facial expressions, such as frowns or smiles, are ---------------- forms of communication.
► Verbal
► Non-verbal
► Written
► Verbal and non verbal
Question No: 2 ( Marks: 1 ) - Please choose one
When do we write get-well letters?
► A personal friend or business acquaintance is ill
► The manager of the company suffers loss
► A company opens new branch.
► A company invites applications
Question No: 3 ( Marks: 1 ) - Please choose one
Letters refusing orders call for the indirect plan or the---------------- approach.
► Sandwich
► Burger
► Neutral
► Negative
Negative
Question No: 4 ( Marks: 1 ) - Please choose one
If a customer omits necessary information on an order, the company cannot
process, this is called:
► Incomplete or vague order
► Complete and clear order
► Order for out-of-stock items
► Clear orders
Question No: 5 ( Marks: 1 ) - Please choose one
Artifact objects are used in which type of messages?
► verbal
► Non-verbal
► Written
► Oral and written
Question No: 6 ( Marks: 1 ) - Please choose one
Personal space varies according to:
► Situation
► Culture, status
► Medium
► Channel
Question No: 7 ( Marks: 1 ) - Please choose one
Which one is the aspect of life styles of the country?
► Position of the family
► Social and economic levels
► Business hours
► All the above
Question No: 8 ( Marks: 1 ) - Please choose one
Inside the organization, how many flows are working?
► One
► Two
► Three
► Four
Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following parts are related to business letters?
► Heading
► Date
► Inside address, salutation
► All of the above
Question No: 10 ( Marks: 1 ) - Please choose one
An attachment notation is included to remind the reader to check for additional
pages of information. This is typed single or double space below the reference
initials.
Match the above statement with one of the followings:
► Enclosure(s)
► Copy Notation
► Postscript
► Attention line
Question No: 11 ( Marks: 2 )
In order letter, explain this point, ‘Give the Information in a Clear Format’.
Ans:
This means that you have to write separate and single space paragraph for
each item and make double space between paragraphs.
This means that you have to make order in tabular form in which the numbers
,items, prices are given. So tabular form is clear than writing information in a
paragraph form or sentence form.
Question No: 12 ( Marks: 2 )
Name some national variables mentioned in intercultural communication model.
Ans:
National variables:
Education
Politics
Social norms
Language
Economics
Regulations
Question No: 13 ( Marks: 3 )
Write a format of a letter in full block form.
Ans: Full Block: This format is the most modern form. in this type all the essential parts
are started from left hand side. In type open Punction is used. This form save the time
than other form
Format is given below.
Heading or Letter
Head
Date
Inside Address
Salutation
Body
Complimentary Close
Signature Area
Reference Initial
Al Falah street,
Abu Dhabi,
Uae.
May28,2010.
The Genral manager,
Mansour Pharmacy,
Islamabad.
Dear ali.
.
Your sincerely,
Ahmad,
Sales Manager .
Ma/na
Question No: 14 ( Marks: 3 )
Describe miscellaneous formal and informal salutations used in a letter.
Ans: Salutations used in Formal are:
Sir, Madam, My dear sir , My dear madam,Mr.ali, Dear sir , dear madam These
are used in formal form
Informal salutations used in a letter:
My dear Ahmad, My dear naglla ahmad, Dear Rashid
Question No: 15 ( Marks: 5 )
Your attitude is very important in order to understand reader’s point of view.
Discuss.
Question No: 16 ( Marks: 5 )
What are different error categories in the correctness principle? Discuss.
Ans: the following are the errors which should be checked for Correctness.
Correctness:at the core of correctness:
1) Spelling
2) Grammar
3) Punctuation
4) Use the right language
5) Check accuracy of words, figures
6) Maintain acceptable writing mechanics
7) Use of a,e .i,o,u correctly
8) Formal writing is associated with scholarly writing
9) While informal writing is usually used in business writing.
.
Question No: 17 ( Marks: 5 )
Write a note on basic components that make up an email system.
Ans:
Basic components that make up an email system are given below:
1) User:
These are usually people but may be computer application
2) Messages
These are the information which is send by one user to another
3) Protocols: which describe the structure of the message
Each email system use a protocol which describe the structure of the
message such as TO, subjects and from
4) Sender’s and recipient’s address:
These parts include addresses of both sender and receiver.
5) Gateways.
When a message is pass from one user to another user it must pass
through a gateway to delivered
6) Value-added networks: These are the public telecommunication such as
PTCL
7) Messaging Transport
Software which transport a message from one system to another.
8) Directory system
This contain names, addresses sometimes information about each user,
to whom you need to send the message.

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication
Question No: 1 ( Marks: 1 ) - Please choose one
Memo is the short form of:
► Mamorandum
► Memory
► Memorial
► Momentom
Question No: 2 ( Marks: 1 ) - Please choose one
Communication has an ancient foundation and its roots go back to the time of
Greeks,this is called:
► Oral communication
► Written communication
► Non-verbal communication
► Inactive communication
Question No: 3 ( Marks: 1 ) - Please choose one
------------------ machine scans a printed page, converts it to a signal, and transmits it.
► A Facsimile
► A Photocopy
► An Electronic
► A Printer
Question No: 4 ( Marks: 1 ) - Please choose one
A message of congratulation or commendation is much like the message of:
► Condolence
► Appreciation
► Refusal
► Acceptance
Question No: 5 ( Marks: 1 ) - Please choose one
An exchange of information within an organization is called:
► Internal communication
► External communication
► Horizontal communication
► Vertical communication
Question No: 6 ( Marks: 1 ) - Please choose one
Artifact objects are used in which type of messages?
► verbal
► Non-verbal
► Written
► Oral and written
Question No: 7 ( Marks: 1 ) - Please choose one
Vocal characterizers include:
► Laughing, crying
► Intensity, pitch
► Sound, silent pauses
► Sneeze, tone
Question No: 8 ( Marks: 1 ) - Please choose one
- ------------ are individual cultural variables.
► Economics, politics
► Accepted dress, manners
► Language, social norms
► Social norms, manners
Question No: 9 ( Marks: 1 ) - Please choose one
The way you -------------- your message makes it clear whether your reader will respond
favorably or unfavorably to the message.
► begin
► end
► write
► conclude
Question No: 10 ( Marks: 1 ) - Please choose one
Which one is national variable from the followings?
► Time
► Space
► Economics
► Food
Question No: 11 ( Marks: 2 )
What is an order letter?
Answer:
An order letter is a contract of selling and purchasing or services. Orders are considered
one of the simplest types of direct request. While placing an order, you need not excite
your reader’s interest; just state your needs clearly and directly
Question No: 12 ( Marks: 2 )
Name some national variables mentioned in intercultural communication model.
Answer:
Following are some national variables:
•Education Time
•Regulation Space
•Economics Food
•Politics Accepted Dress
•Social Norms Manners
•Language
Question No: 13 ( Marks: 3 )
Name the national and individual cultural variables.
National Variables Individual Cultural Variables
Education Time
Regulation Space
Economics Food
Politics Accepted Dress
Social Norms Manners
Language Decision Making
Question No: 14 ( Marks: 3 )
Write down the format of Semi Block Form of letter.
Answer: This form is much used in Pakistan. Heading, date, complimentary close and
signature sections begin at the horizontal of the page or are placed so that they end near
the right-hand margin. First line of each paragraph is indented five to seven spaces. Only
closed form of punctuation is used in this form. This letter style is attractive on the page.
Question No: 15 ( Marks: 5 )
Personal space varies according to gender, status, roles and culture. Comment on it.
Question No: 16 ( Marks: 5 )
Write the body of a "Thanks letter" to your customer for the first order, in order to build
good will of the company.
Question No: 17 ( Marks: 5 )
Explain three National Variables present in intercultural communication model
National Variables in intercultural communication model
Education
Regulation
Economics
.

MIDTERM EXAMINATION
Spring 2010
ENG301- Business Communication (Session - 2)
Question No: 1 ( Marks: 1 ) - Please choose one
The essence of---------------is making a sale.
► Persuation
► Inquiry
► Concession
► Sale
Question No: 2 ( Marks: 1 ) - Please choose one
An effective way of maintaining communication with employees is to monitor:
► Feedback
► Behavior
► Environment of the company
► Situation
Question No: 3 ( Marks: 1 ) - Please choose one
Personal space varies according to:
► Situation
► Culture, status
► Medium
► Channel
Question No: 4 ( Marks: 1 ) - Please choose one
A machine scans a printed page, converts it to a signal, and transmits the signal
over a telephone line to a receiving machine. Although they have been available
for many years, until recently they were slow and expensive.
These are called:
► Groupware
► Teleconferencing
► Faxes
► Voice Mail
Question No: 5 ( Marks: 1 ) - Please choose one
AIDA plan stands for:
► Attention, Interest, Desire, Action
► Authority, Interest, Disclose, Accuracy
► Accuracy, Internal, Diction, Attention
► Action, Interest, Desire, Authority
Question No: 6 ( Marks: 1 ) - Please choose one
When your message contains all the facts, the reader or the listener needs, it is
called:
► Complete
► Considerate
► Courteous
► Clear
Question No: 7 ( Marks: 1 ) - Please choose one
Which one is not related to close paragraph?
► Make Action
► Keep Last Paragraph Concise and Correct
► End on a Positive, Courteous Thought
► Make a refusal statement
Question No: 8 ( Marks: 1 ) - Please choose one
Which of the following parts are related to business letters?
► Heading
► Date
► Inside address, salutation
► All of the above
Question No: 9 ( Marks: 1 ) - Please choose one
Clarity is achieved in part through a balance between
……………………………….
► Precise and familiar language
► Complex and difficult language
► Easy and simple language
► Rough and tough language
Question No: 10 ( Marks: 1 ) - Please choose one
Advancement in technology has brought changes in the business market.
Which one is not correct from the following:
► increased demand of things.
► made communication easy.
► increased market competition.
► ignored local markets.
Question No: 11 ( Marks: 2 )
Write down names of standard parts of a business letter.
Heading, date, inside address, body, salutation, complementary close, signature
and reference section
Question No: 12 ( Marks: 2 )
Which points should be kept in mind while writing get-well soon and sympathy
letters.
Answer:
When a personal friend or a business collegue is ill, a letter from you is welcome.
If the illness is not serious and recovery is expected, a humorous get-well card or
a cheerful, happy letter can be written.
If the illness is serious or the person is getting over a major operation, the the
person will not be in a mood for jokes!
Mention once at the beginning of the letter how sorry you are that the person is
ill. Then talk about a normal life.
Question No: 13 ( Marks: 3 )
What is direct approach?
Question No: 14 ( Marks: 3 )
Explain Letterhead of Business message and name its different parts.
Answer:
A letterhead is a printed paper with the name and address of a person or
organization. It occupies not more than 2 inches at the top of the page.
Following are the different parts of letterhead
Name
Address
telephone number
Fax number
Type of business
Name of manufacturing unit / corporate office etc.
Question No: 15 ( Marks: 5 )
Environmental factors can greatly affect the process of communication’. Discuss.
Answer:
Organizations give consideration to office space, factory area and layout, the
sales area and conference venues. The environment put people at ease and
match their expectations; an uncomfortable environment can produce ‘noise’ that
causes communication barriers and interferes communication process.
Therefore desire for privacy, familiarity and security, need to be satisfied.
Careful design of the working area meet these needs and in so doing improve
communication, productivity and morale.
Light, colour, tables, chairs, desks, temperature, plants, sound, artwork, and wall
coverings all have a good impact on people about the image of organization.
Question No: 16 ( Marks: 5 )
‘When a message is vivid, definite and specific, it conveys meaning effectively’.
Discuss the importance of concreteness in business message.
Answer:
Concreteness means “a message should be vivid, definite and specific”
If message convince the reader than sender will get the reply and feed back
And if a message lacks the qualities, it will be vague and general and it may
be ignored by the reader.
Concrete facts and figures make the reader to know exactly what is required
or desired by the sender.
Example: if some information to be given regarding decision.
The chief executive decided” is clearer than “A decision has been made.”
A positive messages always leaves positive signs on the reader.
Question No: 17 ( Marks: 5 )
Write a detailed note on buffer.
Answer:
Buffer is defined as “its a statement, that helps to bring the reader in a positive
frame of mind, and message becomes readable and easy to understand for the
reader. To give bad news, messages begin with a buffer. But “Buffer” should be
neutral in tone. Try to avoid misleading the reader to think that the message is
good.

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