Ans:
Sr No Scenario Strategies
1
Jahanzaib Limited is dealing in woolen blanket in Attock and it launches baby toys in Attock
Market Diversification
2
Mudassir Chemicals is dealing in chemicals in Karachi and it launches Cement industry in Lahore
Market Diversification
3
Ahmad Enterprise is dealing in baby shoes in Lahore and it launches baby shoes in Peshawar
Market Development
4
Ali Textile Mills is dealing in Denim fabrics in Rawalpindi and it uses extensive marketing strategies to grow in Rawalpindi market
Market
Penetration
(1). Market Penetration:
Market penetration means trying to increase sales of a firm’s present products in its present markets.
(2). Market Development:
Trying to increase sales by selling present products in new markets.
(3). Product Development
Offering modified or new products to current markets.
(4) Diversification:
Out side the company’curent products and markets.diversification means moving into totally different lines of business perhaps entirely unfamiliar products,markets,or even levels in the production marketing system.
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